[NEW] AIHR Partner Tier System 🚀
The complete partner guide & FAQ to understanding the Partner Tier System
Welcome to your one-stop resource for navigating the AIHR Partner Tier System — a performance-based structure designed to reward your impact, amplify your influence, and help you unlock more value from your partnership with us.
⚠️ Important: The new Partner Tier System is designed to give both new and existing partners the opportunity to earn more benefits — not lose anything. Your current benefits remain intact, and as you grow, so do your rewards🚀
Whether you’re just getting started or have been a partner with us for years, this guide explains everything you need to know to grow through the tiers and take full advantage of the benefits available. This includes insights on how the system works, tier qualifications and review cycles, the full list of partner benefits, what each tier means in practice and answers to the most frequently asked questions.
📘 Table of Contents
Why We Introduced the Tiering System
Tier Structure: At a Glance
Tier Benefits Breakdown
What Each Tier Means
How the System Works
Frequently Asked Questions
🎉 1. Why We Introduced the Tiering System
Our partner program has always been about equipping organizations to empower HR professionals. But as our partner base grew, we needed a system that could:
- Scale benefits in line with partner performance
- Increase visibility and support based on partnership contribution
- Enable more strategic collaboration
- Create a transparent pathway for partners to grow
What’s New?
With the introduction of the Partner Tier System, we’re taking the program to the next level:
| Feature | Current Program | New Tiering System |
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| Partner Benefits (for the organisation) |
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🏛️ 2. Tier Structure: At a Glance
To qualify for a tier and its benefits, a partner must meet either the Revenue Threshold or the Enrollment Equivalent. This dual-path approach ensures fairness across our global partner network, giving all partners — regardless of market dynamics — a meaningful opportunity to unlock greater rewards.
| Tier | Revenue Threshold (New Business) | Enrollment Equivalent |
|---|---|---|
| Registered | < €15,000 | - |
| Blue | €15,000+ | 20 enrollments |
| Gold | €30,000+ | 40 enrollments |
| Platinum | €70,000+ | 90 enrollments |
💰 3. Tier Benefits Breakdown
📉 Overview Table (click here to view in slides if the image is not clear)
📚 Description of Key Benefits
Here’s what each benefit in the AIHR Partner Tier System unlocks for you and your HR community:
✅ Course Discounts
Partners can offer their members exclusive 10% or 20% discounts on all AIHR courses and licenses — ideal for adding value to memberships or L&D initiatives.
📦 Quarterly Marketing Resources
Receive ready-to-launch marketing campaigns every quarter, including:
- Free downloadable HR resources
- Email and social media templates
Video assets to support promotion
Example available here.
💸 Revenue Share Boost
Earn +5% or +10% extra on top of your existing revenue share when you reach Gold or Platinum tiers — rewarding partners who consistently grow their impact.
👥 HR Essential Memberships
Gift free HR Essential memberships to your HR community or internal teams. These memberships provide access to all tools in AIHR's career development platform. Learn more about what's included in the HR Essentials Membership → here.
🎓 AIHR Full Access Licenses
Provide complimentary Full Access Licenses to your HR community or internal teams, giving unlimited access to all current and future AIHR certificate programs for 12 months. Learn more about Full Access → here
🎙️ AIHR Community Webinars
Invite your audience to attend exclusive quarterly webinars hosted by AIHR’s learning experts — streamed directly on the AIHR Academy platform.
🗂️ Weekly Exclusive AIHR Resources
Get access to 10+ curated resources weekly — including templates, tools, and insights — to share with your audience or use in your local programming.
🛠️ Custom Tailored Webinars
Collaborate with AIHR’s Subject Matter Experts (SMEs) to create and co-host custom webinars designed specifically for your audience’s needs and challenges.
📣 Social Media Spotlights
Get featured on AIHR’s LinkedIn page (400,000+ followers) — boosting your visibility and credibility within the global HR community.
📰 Newsletter Features
Reach thousands of HR professionals through mentions in AIHR’s official newsletter.
📊 Advisory Lite Services
Access free consulting hours with our HR Subject Matter Expert Team to support your senior HR clients or corporate members with L&D initiatives for HR departmental skill gap analysis, capability design and development.
🤝 HR Subject Matter Expert Collaboration
Co-create research, webinars, or publications in collaboration with AIHR’s SMEs — exclusive to Platinum-tier partners seeking thought leadership opportunities.
🎤 Conference Sponsorship & Support
Platinum partners can request AIHR sponsorship or event support, including speakers, co-branded giveaways, or unique perks for attendees.
📊 Partner Dashboard
Track your performance, enrollments, and leads in real time.
📚 Partner Knowledge Hub
Your go-to resource for onboarding, enablement, and campaign toolkits.
💬 Partner Manager Support
Work with a dedicated AIHR Partner Manager for insights, coaching, and performance strategy.
🌍 Partner Community Hub
Join a private online space on the AIHR Academy Platform to connect with other partners, share best practices, and access early updates.
👀 4. What Each Tier Means
The AIHR Partner Tier System is more than just thresholds and benefits — it’s a journey. Each tier reflects your growth, impact, and evolving partnership with AIHR. Here’s what each tier represents in practice:
⚫️ Registered Partner
You're officially part of the AIHR Partner Program and gaining access to the foundational tools and resources to get started. This stage is about learning what resonates with your audience and experimenting with how to best position AIHR’s offerings within your network.
What it means:
- You’re building early momentum
- You have access to course discounts and quarterly campaigns
- Your goal: reach the next level and activate your full potential
🔹 Blue Tier – Activated Partner
You've taken off. You’ve shown that you can drive enrollments or revenue and are beginning to unlock value for your HR community. This is the benchmark level of success in our program.
What it means:
- You’re delivering consistent early results
- You gain access to exclusive weekly resources and your first free memberships
- Your members start experiencing the tangible benefits of this partnership
- You're beginning to create real, measurable impact
🔸 Gold Tier – Established Partner
You’ve moved from traction to consistency. You’re now one of our high-performing partners — shaping the success of the program while expanding your influence and audience reach.
What it means:
- You consistently generate new business and grow your audience
- You now benefit from enhanced visibility through webinars, newsletters, and social media
- You unlock a revenue share boost and access to advisory support
- You’re trusted to help guide the evolution of our partnership initiatives
⚪ Platinum Tier – Strategic Partner
You are not just participating — you’re co-creating the future of HR capability-building with AIHR. Platinum partners are seen as long-term collaborators, thought leaders, and regional powerhouses.
What it means:
- You unlock our most premium benefits, including expert collaborations and event support
- You co-host content and influence global HR conversations
- You gain top-tier visibility and a full 20% revenue share (base + boost)
- Your strategic alignment with AIHR makes you a key part of our long-term mission
🔧 5. How the System Works
The AIHR Partner Tier System is designed to be fair, transparent, and easy to navigate — giving every partner a clear path to progress and unlock more value over time.
Your tier is based on your new business impact, either through revenue or enrollments, and is reviewed regularly to ensure you’re rewarded as your success grows. Here's how the system functions behind the scenes:
🔄 Review Cycles
We assess partner performance and adjust tiers twice a year to recognize growth:
- Promotions: Occur twice annually, on January 1st and July 1st
Demotions: Only happen once per year, on January 1st
This schedule gives you two chances each year to move up, while providing stability if your results fluctuate mid-year.
⏳ Duration of Benefits
- Once promoted, your tier level and benefits are guaranteed for 12 months
If you're promoted in July, your benefits extend through the next full calendar year — giving you 18 months to make the most of your new tier
This ensures you have enough time to leverage your rewards, plan strategically, and show continued impact.
💰 Revenue Calculation
Only new business revenue counts toward your tier qualification:
- Includes both B2B and B2C new sales
Renewals and upsells do not count toward your tier
This helps ensure tier progression reflects your current momentum and the new value you're creating through the partnership.
💸 Revenue Share Boost
When you reach higher tiers, you also unlock an increase in your revenue share:
- Gold Tier: +5% on top of your existing share
Platinum Tier: +10% on top of your existing share
Revenue share boosts are applied after the promotion date, unless a special exception is approved.
❓ 6. Frequently Asked Questions (FAQ)
🔄 Tier Movement & Eligibility
1. When are promotions and demotions evaluated?
Promotions happen twice a year: on January 1st and July 1st. Demotions, if needed, are only applied once annually, on January 1st.
2. How long do I keep my tier and benefits?
Once promoted, your tier status and benefits are guaranteed for at least 12 months. If you’re promoted mid-year (in July), you retain them for 18 months.
3. Can I be demoted mid-year?
No. Demotions only occur during the annual review in January. You'll be notified in advance and supported throughout the transition.
4. Do I need to apply to move up a tier?
No. Tier evaluations are done automatically during the review periods.
5. Will I be notified if I’m close to a promotion?
Yes! Your Partner Manager will keep you updated and help you maximize opportunities to qualify.
6. What if I’m new to the program?
Welcome! All new partners start at the Registered level and can progress quickly to Blue with early traction.
💰 Revenue & Qualification
7. What qualifies me for a new tier?
You need to meet either the Revenue Threshold or the Enrollment Equivalent within the review period. This ensures equitable access to benefits across all markets.
8. What kind of revenue is counted?
Only new business revenue — from B2B or B2C sales — is considered. Renewals, upsells, and internal licenses are excluded.
9. How is revenue tracked?
Your revenue and enrollments are automatically tracked via your Partner Dashboard. If you spot discrepancies, contact your Partner Manager.
10. Can I get a breakdown of my performance?
Absolutely. You can request a detailed performance report or access it directly through the dashboard.
11. What if I close a big deal just before the review date?
Perfect — that revenue will count toward the upcoming review cycle.
12. How is the enrollment equivalent counted for Team Licenses?
The enrollment equivalent is based on the number of learners enrolling. For a Team License, this counts towards the number of users purchased under the license. For example, a Team License purchase of 10 users counts as 10 enrollments. Team Licenses can significantly boost your tiering progression.
🎁 Benefits & Usage
13. What is “Advisory Lite”?
Consulting services from AIHR experts, provided to support your senior HR clients or members on B2B projects and strategic initiatives.
14. Can I gift memberships or licenses to my team?
Yes. Both HR Essential Memberships and Full Access Licenses can be used internally or gifted to your broader HR network.
15. How do I schedule a custom webinar?
Your Partner Manager will guide you through content planning, SME alignment, and co-hosting logistics.
16. Are custom webinars certified for CPDs?
It's possible and has been done before. Our team will work with you to meet CPD requirements where possible.
17. How do I access the weekly AIHR resources?
Once you're at Blue Tier or higher, you’ll receive a weekly content via your AIHR account. that you can share with your HR community.
📣 Visibility & Support
18. Can I be featured in AIHR’s newsletter or on social media?
Yes! Gold and Platinum partners receive scheduled visibility in our newsletter and LinkedIn spotlight (400,000+ followers).
19. Are there networking opportunities with other partners?
Yes — Gold and Platinum partners are invited to the exclusive Partner Community Hub on the AIHR Academy Platform.
20. Will I receive campaign calendars in advance?
Yes. We share a quarterly marketing calendar with upcoming promotional opportunities and launches.
21. What kind of reporting or analytics will I receive?
You’ll receive access to a Partner Dashboard showing traffic generation, coupon downloads and revenue generated.
🤝 General & Support
22. Will the Partner Tier System change over time?
Yes. We continually evaluate the program based on feedback and partner needs.
23. Is the Partner Tier System available globally?
Yes — it applies to all AIHR partners, regardless of location.
24. Do new benefits require a contract update?
No. Tier benefits are automatically added to your existing agreement — no amendment is needed.
25. Can my members provide feedback on content or webinars?
Yes, and we welcome it! Their insights help us shape future resources.
26. Can AIHR experts speak at our events?
Yes — Platinum partners may request speakers or SME involvement for webinars or conferences.
27. Who should I contact if I have additional questions?
Your Partner Manager is your go-to contact. You can also reach us directly here
✨ Ready to Level Up?
This system was built to help you grow—and we’re here to support you every step of the way. Whether you want to unlock your next tier or co-create something incredible at Platinum, let’s talk.
Your journey starts now. Let’s grow together.