[Guide] How to run a successful campaign

To get started, you can access the campaign materials by clicking here. This link will lead you to the relevant resources for the campaign.

AIHR has organized the campaign to be implemented in two distinct formats:

1. Email

2. Social media

1. Email

• To get started with the email aspect of the campaign, follow these steps:
  1. Access the email templates provided in the campaign brief. Inside, you will discover a set of three email templates accompanied by clear instructions.
  2. Begin by populating the highlighted sections in yellow with partner-specific details. This involves entering your partner name, specifying the partner discount, and hyperlinking your partner page to the call to action.

Here's a guide on how to execute the communications for the email campaign:

Scheduling Emails

• The campaign consists of 3 emails that can be dispatched at your convenience within the quarter.
• It's recommended to align the email scheduling with times when your HR audience is most receptive to maximize the impact.
• Consider scheduling at least one communication per month through these channels. This approach will help keep the topic of upskilling consistently relevant and prominent for your HR audience. Learn more about this best practice here

Audience Selection

• For optimal exposure, it's advised to send the campaign to your entire HR database. Of course, you can choose to segment your audience if that better aligns with your strategy.

Tracking Your Results

• To gauge the effectiveness of your campaign, closely monitor your partner dashboard. This resource provides valuable insights, showcasing metrics such as the number of individuals who have visited your partner page following the campaign's execution. Over time, you can also track the count of individuals who have enrolled, providing a comprehensive view of your campaign's impact. Learn from these insights to improve in future campaigns and start building best practices that work for your HR audience.

Avoiding Pitfalls

• ❌ Avoid Redirecting to aihr.com: Ensure that you predominantly link to your partner page rather than www.aihr.com in your communications.
• ❌ Consistency Matters: Make sure not to overlook the frequency of campaigns. Consistency in communication is crucial. Learn more about this best practice here
• ❌ Leverage Key Channels: Familiarize yourself with the best practices for utilizing your main communication channels effectively. Insights are available here.

2. Social Media

1. Locate the social media templates provided at the bottom of the campaign brief.
2. Within this section, you'll discover a set of three social media templates accompanied by clear instructions.
3. In the highlighted yellow area, either insert a hyperlink to your partner page or include your partner page at the end of the text. Note that hyperlink functionality can differ across various social media platforms.

Here's a guide on how to execute the communications for the social media campaign:

Scheduling Social Media Posts

• The campaign encompasses 3 social media posts that can be shared conveniently within the quarter.
• To ensure consistency, consider aligning the scheduling of your social media posts with the email distribution timeline. This repetition reinforces the message.
• Similar to email marketing, aim to schedule your social media posts at moments when your HR audience is most receptive. This maximizes the impact of your messaging.

Increasing Exposure

• Boost visibility by incorporating relevant hashtags that resonate with your target audience. We suggest using these three hashtags: #HR, #HumanResources, and #AIHR
• Amplify your reach by tagging AIHR's primary social media accounts in your posts. You can find us on:
  • LinkedIn
  • Facebook
  • YouTube
  • Twitter (now known as 'X')

Tracking Your Results

• To gauge the effectiveness of your campaign, closely monitor your partner dashboard. This resource provides valuable insights, showcasing metrics such as the number of individuals who have visited your partner page following the campaign's execution. Over time, you can also track the count of individuals who have enrolled, providing a comprehensive view of your campaign's impact. Learn from these insights to improve in future campaigns and start building best practices that work for your HR audience.

Avoiding Pitfalls

• ❌ Avoid Leaving out your partner page link: Your HR audience needs to find a way to locate this so they can benefit from the discounted access to our courses.
• ❌ Consistency Matters: Make sure not to overlook the frequency of social media campaigns. Consistency in communication is crucial. Learn more about this best practice here
• ❌ Leverage Key Channels: Familiarize yourself with the best practices for utilizing your main communication channels effectively. Insights are available here.