What is the quarterly campaign?
Quarterly campaigns are designed to achieve 2 things:
- Provide value to your members in the form of resources
- Generate traffic to your partner page.
Quarterly campaigns are flexible and can be sent out anytime during the current quarter. A best practice is to have at least one piece of communication from the quarterly campaign being sent out once a month. Quarterly campaigns consist of valuable resources on the latest development within the HR industry. The marketing collateral typically consists of:
- a series of customizable email templates
- a series of customizable social posts for social media
- a variety of free HR-specific resources/tools
You can find the latest quarterly campaign can be found here.
Note: A best practice is to have at least one piece of communication from the quarterly campaign sent out once a month. This helps keep the topic of personal development top of mind with your HR audience.