Best Practices: Communication & engagement
Discover four effective strategies to elevate the communication and engagement aspects of our partnership. The "pro tips💡" included in this section have been selected from the successful practices of our top-performing partners.
Contents
Use of main communication Channels
The Power of a dedicated email format/newsletter
Utilizing Social Media Posts
Exploring Alternative channels
Use of main communication Channels
- Utilize the communication channels that consistently yield the highest engagement from your HR audience. This choice can be informed by metrics such as open rates, click-through rates or database volume.
- Pro tip💡: Strategically schedule at least one communication piece per month through these channels. That way, the topic of upskilling stays relevant and top of mind for your HR audience.
The Power of a dedicated email format/newsletter
- Establish dedicated email communications that are exclusively centered around the partnership and the advantages it offers to enhance the careers of your HR audience (refer to the example below).
- Pro tip💡: Reserve these dedicated emails for times when AIHR runs additional discounts. By doing so, you capitalize on heightened exposure to provide your HR audience with optimal value during these special discounted periods. Notable instances of these discount periods include the Additional 20% off on the Full Academy Access License (in Q1 and Q3), HR Week (in May), and Black Friday (in November).Examples of these discount periods are the Additional 20% off on the Full Academy Access License (in Q1 and Q3), HR Week (in May) and Black Friday (in November).
Utilizing Social Media Posts
- Harness the potential of your social media platforms to reach a broader audience beyond your email database.
- Pro tip💡: Craft concise and actionable communications for your social media posts. This approach facilitates easy consumption and prompt action by your HR audience. For enhanced engagement on LinkedIn, incorporate the following relevant hashtags: #HR, #HumanResources, and #AIHR.
Exploring Alternative channels
Explore and experiment with the use of other channels such as Magazine article inclusions, blog posts or website adverts. These channels present opportunities to captivate the interest of your HR audience.
